E-Commerce Marketing Specialist

Company Overview:

Founded in 1998, United Legwear & Apparel Co. (ULAC) is a global designer, manufacturer, and distributor of apparel, legwear, bodywear, bags, backpacks, headwear, and accessories. As a joint venture partner of PUMA North America and licensee of various renowned brands such as Hurley, Skechers, Ted Baker, Scotch & Soda and more, ULAC operates globally with headquarters in New York City and offices in various locations including the Netherlands.

Our mission is to treat our stakeholders with respect, integrity, and fairness while delivering high-quality products. Our core values, Unity, Loyalty, Advancement, and Charity, guide our operations.

Learn more at www.unitedlegwear.com.

Join Our Dynamic Team as an E-commerce Marketing Specialist!

Are you ready to take your career to the next level in a fast-paced and innovative environment? We're looking for a talented E-commerce Marketing Specialist to manage and optimize our digital presence. If you have a passion for e-commerce, digital marketing, and driving business growth in a start-up environment, this role is perfect for you. This role is versatile, and requires a hands-on approach. You’ll report to the Image Director and will be given a lot of autonomy to drive marketing campaigns.

What you’ll do:

• Manage Campaigns: Oversee and update e-commerce promotional, seasonal, and evergreen content. Ensure product images, pricing, and hierarchy align with the brand’s image direction and tone of voice across all digital touchpoints.
• SEO Optimization: Create, manage, and optimize product descriptions, titles, and meta tags to enhance SEO.
• Marketing Campaigns: Develop and execute comprehensive online marketing campaigns across various platforms (SEO/SEM, email marketing, weekly newsletters, social media marketing, digital advertising).
• Promotions and Discounts: Implement and monitor discounts, promotions, and marketing campaigns to attract customers and drive sales. Analyze and report on GA data to understand website performance and product sales opportunities.
• Data Analysis: Analyze website performance metrics and make data-driven recommendations for content improvements. 
• CRM Management: Oversee CRM, including customer segmentation, data analysis, personalization strategies, loyalty program management, and newsletter timeline management.
• Collaboration: Coordinate with the Digital Marketing Designer to ensure consistency in digital assets and promotional content.

What you’ll need:

• At least 4-5 years ecommerce, digital marketing operations or related field experience, preferably in Fashion or retail industry.
• Bachelor's degree in marketing or related.
• Digital native with a trade mindset and a passion for driving business growth.
• Basic understanding of UX to ensure a seamless user experience on the website.
• Ability to prioritize and deliver projects in a fast-paced environment.
• Capable of working autonomously yet maintaining a structured check-in and sign-off process with the Image Director and Senior Global Marketing Manager.
• Strong project-management skills.
• A continuous-learner mindset with a strong understanding of the evolving digital landscape.
• Enthusiastic, motivated, creative team player, with strong ability to work cross functionally and independently.
• Experience with website testing, optimization, and personalization tools.
• Hands on experience using data from digital and site analytics tools, such as GA.
• Strong interpersonal skills, communication, organization, self-starter, and analytical experience.
• Fluent in English with excellent verbal and written communication skills.

What you'll get from us:

🏢 Join a passionate team working at our beautiful & creative studio in Amsterdam

👕 Dress to impress with 28% employee discounts on our webshop and VIP access to sample sales for friends & family, showcasing our latest collections at discounted rates

🍽️ Enjoy our scrumptious freshly prepared lunch meals for just 3.90, along with all-day coffee, drinks, and snacks to keep you energized and refreshed

🏋️ Discounted access to ClassPass, empowering you to explore a variety of fitness and wellness classes for a balanced lifestyle!

🧘 Unlimited usage of Open-up, our Health & Wellbeing provider, offering 1-1 sessions with certified psychologists and lifestyle coaches, as well as access to informative masterclasses.