Director of Marketing and PR, North America

Scotch & Soda is seeking a passionate marketing/PR professional to develop and execute all PR and Marketing brand activities in North America. The position will be responsible to build brand awareness via editorial placements, celebrity/influencer partnerships and storytelling in the consumer and business space, organize events and plan strategies to drive traffic to all distribution channels including retail locations, outlets and wholesale.

Job responsibilities:

Brand Marketing

• Develop a compelling, regional marketing strategy for directly owned stores/outlets, aligned to the global brand strategy based on business trends, organizational priorities, and key regional moments
• Coordinate with CRM/ECOM, Store Operations, Visual Merchandising, and Buying/Planning teams to launch cross functional promotions and ensure cohesive campaign messaging across all marketing vehicles
• Collaborate with cross functional departments to develop timely go-to-market strategies for key capsules, launches and collections
• Liaise with Store Operations and Visual Merchandising to strategize and execute priority messaging in store based on global marketing calendar
• Lead marketing efforts for new store openings
• Develop and execute in-store band activations across 50+ retail locations
• Manage local marketing efforts, including collaboration with mall marketing partners, local businesses, and various partnerships
• Collaborate with Creative Services team to brief projects and review/sign off creative assets
• Work closely with global Marketing, social media, and PR teams
• Develop and influence the global marketing team through informative presentations/suggestions to perfect the implementation of channel activation plans, and ensure effective market impact to support the overall business growth in North America
• Manage annual budgets across all channels including wholesale and retail brand marketing
• Experience reporting on KPIs and proactively creating strategies to improve performance

Public Relations

• Collaborate with HQ PR team in Amsterdam in developing a cohesive PR strategy for the North American market
• Responsible for all ambassador, television, and movie product placements
• Facilitate all sample requests and pulls of product
• Ensure brand storytelling is told consistently through all points of sale (collateral, events, internal/external communications)
• Oversee an external PR agency
• Collaborate with the PR agency and global PR director to plan and execute PR campaigns and release distribution
• Create and manage editorial calendar for North America
• Work with LA-based VIP coordinator for all celebrity placements
• Maintain and build direct relationships with key press contacts, opinion makers and industry figures
• Bi-annual press presentations in LA and NYC
• Manage influencer, seeding and PR annual budget
• Work closely with the Social Media team to provide content to attract the North American market
• Expand partnerships with stylist, celebrity, and influencer relations to increase the company’s brand reach and awareness
• Track campaign success and media coverage through weekly/monthly reporting
• Manage all Marketing and PR yearly budgets while scaling programs to save on costs

Our ideal candidate

• Strong critical thinking and decision-making skills with an ability to think out of the box
• Understanding of the retail market, specifically fashion, lifestyle, and partnership marketing
• Innovative and team-oriented
• A self-starter who can manage priorities and workload while owning the marketing channel
• Possess the business acumen, relationship building, influence, and communication skills to build strong relationships with senior leaders and external vendors
• Established connections with media outlets, influential contacts, and stylists
• History of agency and budget management
• Desire to participate in a fast-paced environment with rapidly changing priorities
• Determination to succeed in a high pressure environment
• Capable of adapting to a quickly changing priorities, handle multiple tasks simultaneously, work well under pressure and be able to prioritize
• Able to recognize success as well as failure and take responsibility for results
• Professional verbal and written communication skills
• Ability to voice opinions and inspire a global team
• Adobe Photoshop, Illustrator and InDesign experience a large plus
• Degree with 5+ years’ experience in marketing, communications or similar field

Lots to love:

• Salary ranger of 115k-130k DOE
• 401k for all employees after 1 year of employment
• Health benefits such as dental and FSA

ABOUT SCOTCH & SODA

Born in Amsterdam, Scotch & Soda celebrates the free spirit of its birth city. Endlessly optimistic, we champion individuality, authenticity and the power of self-expression to create the unique – an attitude reflected in our designs. The Scotch & Soda collections include menswear, womenswear, kidswear, denim, eyewear, fragrances, and accessories, occupying a unique space in today’s fashion landscape. Globally, we're expanding, with stores in major cities in Europe, North America, Asia, the Middle East, Africa and Australia – and we’d love for you to be part of the journey.